International Journal Of Science Education and Technology Management (IJSETM)

The Relationship Between Marketing Strategy and Consumer Purchase Interest: A Study of the Biofloc System of Catfish Business in Apung Village

Yuliana Ritna Bara — 2025-07-12

This study aims to analyze the relationship between marketing strategies and consumer purchasing interest in the biofloc catfish farming system in Apung Village. The biofloc system is an innovative cultivation method that is more efficient in resource utilization, but this business still faces challenges in increasing consumer purchasing interest. This study used a qualitative method with a case study approach involving in-depth interviews and direct observation of business actors and consumers. The results showed that marketing strategies that include competitive pricing, promotions through social media, direct marketing to customers, and product quality assurance play a significant role in attracting consumer purchasing interest. Consumers are more interested in purchasing catfish that are marketed in an informative manner, especially if accompanied by education about the advantages of the biofloc system. In addition, prices that are in line with people's purchasing power and easy access to the product are also important factors in increasing purchasing decisions. The conclusion of this study confirms that the better the marketing strategy implemented, the higher consumer purchasing interest in the biofloc catfish farming system in Apung Village. Therefore, business actors are advised to be more active in digital marketing, maintain product quality, and improve sales services so that their businesses can grow sustainably

Optimizing the Role of the Village-Owned Enterprise (Bumdes) Mitra Mandiri Sajau in Efforts to Improve Community Welfare (Case Study in Sajau Village, Tanjung Palas Timur District)

Muhammad Eri Suparjan — 2025-07-12

Sajau Village established the Mitra Mandiri Sajau Village-Owned Enterprise (BUMDes) to support village development and community welfare. This study aims to assess the effectiveness of the services offered by the Mitra Mandiri Sajau Village-Owned Enterprise (BUMDes) for the Sajau village community. This research method uses qualitative data through in-depth interviews with BUMDes management and observational data collection. The findings of this study indicate that the Mitra Mandiri Sajau Village-Owned Enterprise (BUMDes) has contributed significantly to improving community welfare, but its implementation is still imperfect. Several factors have made BUMDes management a challenge, such as the lack of management competence and the lack of management involvement in the process. Therefore, the government's role is needed to provide support and training to the Mitra Mandiri Sajau Village-Owned Enterprise (BUMDes) management regarding BUMDes management so that it runs smoothly and professionall

Mentoring for the Revitalization of Village-Owned Enterprises Real Work in Efforts to Improve Community Welfare in Salimbatu Village, Tanjung Palas Tengah District, Bulungan Regency

Anang Trimawan — 2025-07-12

As a village economic institution, the Village-Owned Enterprise (BUMDes) has a very important role in advancing the village economy and community welfare, but what happens if the BUMDes institution is inactive, as experienced by BUMDes Karya Nyata in Salimbatu village, this BUMDes has been inactive since 2022 due to a lack of human resource capacity and administration.. This study aims to determine the effectiveness of BUMDes mentors in efforts to revitalize the Karya Nyata Village-Owned Enterprise (BUMDes), to improve the welfare of the community in Salimbatu village. This mentoring is carried out by PT. Pesona Khatulistiwa Nusantara (PT PKN), as one of the Community Empowerment Programs (CEP) by involving students mentored by PT PKN to become BUMDes mentors through the MBKM program "Building a village" initiated by PT PKN. This study uses an action research method, research methods that function to help the implementation of work to be more effective and efficient are action research methods (action research), research and development (R&D) and operations research (operations research). The action research method is a research method used to test, develop, discover and create new actions, so that these actions can be applied in work, so the work implementation process will be easier, faster, and the results will be more effective.

The Effectiveness Of Marketing Strategies In Increasing Pesticide Sales Through Marketplace Platform At Bumdes Karya Maju Cemerlang In Apung Village, Tanjung Selor District, Bulungan Regency, North Kalimantan

Novendi Lejau — 2025-07-19

This study aims to evaluate the effectiveness of marketing strategies in increasing pesticide sales through the marketplace managed by BUMDes Karya Maju Cemerlang in Apung Village, Tanjung Selor District, Bulungan Regency, North Kalimantan. The marketing of pesticide products in this region is essential to support sustainable local agriculture. A qualitative method was applied through in-depth interviews and direct observations involving local farmers as the main respondents. The findings show that marketing strategies involving personal selling, social media utilization, and promotional discounts significantly impacted sales improvement. In addition, SWOT analysis revealed that strengthening cooperation with farmers and providing product training contributed to the marketing success. These findings confirm that appropriate marketing strategies rooted in farmer collaboration can enhance sales performance and strengthen BUMDes-farmer relations.